Who we are
We are a combination of people of different professions, interests and thinking combined in a perfect traffic loop at the intersection of roads.
We have full of interrogative sentence which start with: What? How? Why? When? Whither? and Where? We are tireless in looking for human’s life and health saving solutions in the traffic jungle. We are a thorn in the feet of all those who have forgotten that road users are not just a number in negative statistics.
FULL TITLE
safety.guru INSTITUT for promoting culture and traffic safety
Sanja
Being an economist among traffic workers is a great privilege, but also a responsibility. Visual communication and education of children and young people about safe steps in traffic are my professional life, which often overlaps with my private life. Researching human nature and effective ways to change bad traffic habits are my favourite challenge. I relax reading a good book, a walking with the dog and creating new graphic solutions.
Dražen
With more than 30 years of experience, I am still not tired of finding out new and more effective solutions for the purpose of achieve a higher level of traffic safety. The basis for this is jobs from executive service to middle management and 10 years of teaching at universities. In class, I “torture” students the most with analytical and research working and writing expert papers. When I leave the students to rest, I “torture” myself by counting kilometres in tennis shoes and recording various traffic situations.
Mario
I have been working in the railway system for 37 years in different workplaces, where I always tried to improve the functioning of the system, and I paid special attention to the safety of railway traffic, especially when it interacts with road traffic. I am a fan of technology, electronics, electrical engineering and informatics, and I am most impressed by high-quality technical solutions and devices that improve the safety and efficiency of railway traffic. In my spare time I play the guitar and create guitar electronic effects.
Dominik
As a young railway engineer, I share the passion and desire for the improvement of the existing transport system with the application of modern innovative technologies. My personal interest is the goods transport sector, which significantly affects the economy of the Republic of Croatia. Despite all the challenges, I believe that there is still light at the end of the tunnel and that we should go full steam ahead.
Why safety.GURU?
Guru in Sanskrit means “teacher” who is indispensable for students in their search for knowledge. GU indicates “the spiritual ignorance in which most of humanity is”, and RU indicates “the light of spiritual knowledge that illuminates ignorance”.
In modern western usage, he can also be an expert with above average knowledge and long experience in a certain field. Our name as an association is also on this clue. There are more different traffic ambassadors in the Institute. They are learning, promoting and disseminating knowledge and understanding about the importance of safe and cultural activities in traffic, also in life in general.
„GURU” is the one who illuminates the darkness of people’s ignorance, and gives them spiritual experiences and knowledge.
Mission
A socially acceptable value system in traffic is our mission. The priority of safety depends on each individual who participates in traffic.
This implies that:
socially acceptable behavior of users and stakeholders of the transport system / reducing the number of accidents, injuries and fatalities / striving for “0 accidents and casualties” / raising the level of traffic culture / creating positive attitudes about traffic / building mutual tolerance / changing acquired incorrect or negative attitudes / developing solidarity, human and ethical relations / developing awareness of the need to preserve human health and life / developing awareness of environmental management.
The most important priority for safety is every individual who participates in traffic. The highest standards of traffic safety (along with technological logistics) can be achieved only if the individual puts himself at the centre of the activity – takes personal true responsibility for his safety and the safety of others.
Vision
To change the perspective of one’s own life, human history, traffic and the world around. To be an encouragement and inspiration for a better, safer and happier life. Our vision is a return to a safety future.
DIRECTIONS OF ACTION IN TRAFFIC
SAFETY
Traffic safety is IN, and “Heroj ulice” is cool.
Join us!
Traffic safety – one of the most important areas of operation of traffic planners. Every year, significant funds are invested and activities are launched in order to improve the high level of safety. Vision Zero directs activities to reach zero traffic fatalities and serious injuries, and has significantly shifted the focus on safety. Traffic systems must be built in a way to minimize human error. For this reason, the activities of the SG.I are directed towards researching, preventive and educational actions.
CULTURE
We are in no hurry to get anywhere that we don’t have time for traffic culture.
Get involved!
Culture in traffic – traffic participants are often characterized as uncultured and that this is the cause of traffic accidents. Traffic planners who make such claims make the same mistakes as traffic participants. Most of the participants are not aware of the dangers in traffic and the mistakes they make. That is why SG.I tries to raise awareness about risky behaviours and the dangers to which they are exposed through preventive and educational actions. Most of these actions are related to cultural expressions: musical, artistic and theatrical.
PSYCHOLOGY
First you have to crawl to know how to walk, and only then to run a bicycle or a motor vehicle.
Support us!
Traffic psychology – The key change in Vision Zero is raising the awareness of traffic planners when building traffic solutions. The traditional approach to traffic solutions looked at traffic participants as perfect people, which is not realistic. Vision Zero recognizes the imperfection of traffic participants, so solutions that will minimize human error are already being built into traffic systems. The role of psychologists in determining human behavior in traffic therefore becomes of crucial. Technical traffic solutions have been produced almost to perfection. Now, it’s time to face up to human imperfections.
SPORT
I don’t like being someone else’s number, nor a cheap machine, and that’s why I’m an active traffic participant.
Get moving!
Traffic&Sport – recreational and even competitive sportsmen can be seen more and more on the transport infrastructure. Pedestrians, runners and cyclists stand out in the foreground here, who belong to the most vulnerable groups in traffic. Actively practicing sports in the traffic brings multiple benefits: the participants in the traffic strengthen their physical and mental strength, which reduces the number of mistakes, but also get to know new places, parks and mountains where they can move. Through the participation of SG.I members in sports events, we get to new traffic situations and solutions.
Statute
You can download our statute via the following link: Safety Guru Institute – Statut