Our activities have a recognizable visual identity.
Through promotion, we inform and educate users, create a positive image and increase awareness of our brand and arouse interest.
ess of our brand and arouse interest.
I watch and remember!
VISUAL GUIDELINES
We love to play with colours, and our:
• COLOUR – white, red, black and orange
WHITE – the basic foundation, the concept of purity and simplicity, and transparency
RED and BLACK are paired colours with which we often communicate, they represent two dependent extremes (woman and man, warm and cold, love and…)
ORANGE – the colour of the future, the colour of the octopus’ mascot
• LOGO – black, red and white faces represent the wise heads of people who are thinking about the same problem and looking for new solutions. Facing to the right, it represents a view forward and towards the future.
• MASCOT – Octopus as the most intelligent being in the sea and as such the only one that can be compared with the most intelligent being on earth – man. You can find a detailed story about our favourite Hobica among the projects / Octopus with attitude.
PREPARATION OF GRAPHIC SOLUTIONS & APPLICATION OF VISUALS
• DIGITAL MEDIA – as lovers of social networks, we gladly and often communicate our topics on them, and you can find us on Facebook, Instagram, Twitter, LinkedIn and YouTube.
• VIDEO MATERIALS – the most entertaining form of transmitting events, experiences and messages
• PRESENTATIONS
• PRESS – informative and promotional materials about the activity that are witnesses to the passage of time. Support and background are important in conducting education. The logo is an integral part of every separate printed material.
+ ILLUSTRATION GALLERY
+ PHOTO GALLERY (FLYER, POSTER, ROLL UP, STICKER, WORKSHEET, POLLS, GREETING CARDS, CALENDARS, T-SHIRTS, PROMO FRAMES, CASHED MASCOT)
• STREETART – we are big fans of street art and the creation of new solutions to the detriment of the destruction and vandalism of public spaces. Some of the interesting stories are Trnava railway station and educational street school and painting in Lisbon…
• PHOTO GALLERY (GRAFFITI, SCHOOL, TRNAVA, LISBON… SPRAY PRINTING AT THE STAND AND ON CAMPUSIADA…)
• SPORTS AND MUSIC – promoting a healthy life and movement in traffic through making steps by walking or running and musical expression.
