Our activities have a recognizable visual identity.
Through promotional activities, we inform and educate users, create a positive image, increase awareness of our brand and spark interest.
I see and I remember!
VISUAL GUIDELINES
We love to play with colors, and our:
- COLORS are: white, red, black and orange
WHITE – the basic foundation, symbolizing purity, simplicity and transparency
RED and BLACK are paired colors we often communicate with, representing two interconnected extremes (woman and man, warm and cold, love and escape…)
ORANGE – the color of the future, the color of our octopus mascot
- LOGO – black, red and white faces symbolize wise heads of people who are thinking about the same problem and looking for new solutions. They face to the right to represent looking ahead and towards the future.
• MASCOT – the octopus, as the most intelligent being in the sea, is the only one that can be compared to the most intelligent beings on Earth – humans. You can find a detailed story about our favorite Octopus among the projects / Octopus with an attitude.
PREPARATION OF GRAPHIC SOLUTIONS & APPLICATION OF VISUALS
- DIGITAL MEDIA – as lovers of social media, we gladly and often communicate our topics on them. You can find us on Facebook, Instagram, Twitter, LinkedIn and YouTube.
- VIDEO MATERIALS – the most entertaining form of conveying events, experiences and messages
- PRESENTATIONS
- PRINT – informative and promotional materials about the activity that document the passage of time. They are an important support and basis for conducting education. The logo is an integral part of all printed materials.
- STREETART – we are big fans of street art and the creating new solutions instead of destroying and vandalizing public spaces. Some of the interesting stories include the Trnava railway station street art and educational street school as well as the mural in Lisbon.
- SPORTS AND MUSIC – promoting a healthy lifestyle and safe movement in traffic and making those steps by walking and running or through music.
